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Saturday, April 23, 2005


This week's featured woman entrepreneur is Yvonne Brown, Founder and Chief Empowerment Officer of JAD Communications International (Chicago, IL), a business and executive coaching firm.

about Yvonne Brown and JAD Communications
JAD Communications International (www.JADcommunications.com) was founded in 2002 by Yvonne Brown to help women on the Journey to Achievement of their Destiny. The primary focus of the company is public speaking, keynote presentations, workshops and seminars for corporations and associations. Yvonne is an internationally recognized speaker, author, personal motivation, inspiration, and empowerment expert. Author of "Self Creation: 10 Powerful Principles for Changing Your Life" Yvonne helps people to eliminate self-sabotage, stop self-limiting beliefs and reach their highest potential. She knows how to accelerate personal performance and career fulfillment for workgroups and individuals everywhere. Her new book "Ethics, Choice and Leadership" will be available later this year.


Yvonne's Top 10 Tips


Yvonne's tips explore ways to gain team commitment and cooperation...

1. Clear Purpose
The vision, mission, goals, and tasks of the team must be defined and accepted by all members, and an action plan established to achieve them. People need to know that the leader has a vision for the future. Show me a leader without a vision and I'll show you someone who isn't going anywhere. The mission draws followers who believe in the objective and propels them to embrace it and execute it.

2. Listening
Good leaders use effective listening techniques, such as questioning, paraphrasing, and summarizing to get out ideas. This crucial skill is the mark of a good communicator. Have you ever spoken to someone and realized that they are already planning their response before you even finished your thought? This behavior signifies that the speaker is unimportant and results in communication breakdown, missed opportunities, and loss of innovation.

3. Open Communications
Members feel free to express their feelings on the task as well as on the group's operation. There are few hidden agendas; constructive communication takes place inside and outside of meetings. The most innovative companies practice this. A true leader realizes that the person who performs the task knows better than anyone else the means to efficient performance.

4. Clear roles and work assignments
There are clear expectations about roles, and when action is taken, clear assignments are made, accepted, and carried out. Work is fairly distributed. Giving a poor performance assessment at evaluation time is too late to be helpful. It is crucial to communicate your expectations, follow up, and tune performance consistently.

5. Shared Leadership
While there is a formal team leader, leadership functions shift from time to time, depending upon the circumstances, the needs of the group, and the skills of the players. The formal leader models the appropriate behavior and helps establish positive norms. Leadership is not about telling people what to do; it's about asking people what they need. As a leader you job is to use your influences and resources on behalf of your people to ensure their success. You must have a servant's heart. Ask yourself "how would things change if I put the needs of those following me first?"

6. Market the Vision
Your vision paints the target. It sparks and fuels the fire within the organization and draws everyone forward. It lights the fire for others to follow. Then market the vision to get buy in from the people responsible for executing it. When you create the vision adopt a philosophy of long-term, pro-active thinking. Let everyone know how the vision will change the organization. A shared vision involves everyone working together to make improvements.

7. Empower
Give people the training and autonomy to perform their tasks. Practice putting on the Ritz. At the Ritz Carlton employees are empowered to do whatever it takes to make the customer's experience outstanding. Regardless of their position, each employee can make the decision, without permission of a supervisor, to solve a guest's problem.

8. Involve
Get employees to help remove obstacles to performance improvement and find new ways to do things better. Many people only use a tiny part of their abilities and thrive when given the opportunity to get involved. Good leaders also allow people to fail as they realize that failure just means you're trying something new.

9. Reward
Provide meaningful recognition that is clearly distinguished from cash compensation. Giving credit where credit is due creates a culture where people feel valued, where they're energized, where they're creative and where they love coming to work.

10. Understand the role of tangible rewards
Merchandise, travel, tickets to special events, debit cards, and gift certificates provide powerful publicity that supports corporate values. Promise a trip to Hawaii or other tangible reward for achieving your objectives and watch what happens. A tangible reward is an incredible motivator.


Contact Information

Yvonne F. Brown
Chief Empowerment Officer
JAD Communications International
www.JADcommunications.com
312.893.7527

A big thanks to Yvonne for her wise words.


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ARCHIVED FEATURES
Click HERE to read previous 10 Tips for 10 Million Women features.

WISE WOMEN WAITING IN THE WINGS
April 30 - Gail Zelitzky, CEO Silver-Robins Consulting (Chicago, IL)
May 7 - Jill Konrath, President of Leap Frog Strategies (Minneapolis, MN)
May 14 - Angela Washelesky, Partner Sachnoff & Weaver (Chicago, IL)

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