Saturday, March 26, 2005
This week's featured woman entrepreneur is Cece Gassner, Founder and Principal of Lifetech Law Group (Boise, ID), an intellectual property law firm.
about Cece Gassner and Lifetech Law Group
Lifetech Law Group (www.lifetechlaw.com) is a law firm that focuses on intellectual property and information asset protection, transactions and management. Cece Gassner, the Principal of Lifetech Law Group, has worked with companies ranging in size from 2-person companies starting up in a garage to large public companies. She has experience working with innovators in the pharmaceutical, software and application development, memory storage, semi-conductor, video game, publishing, cosmetics, fashion and entertainment arenas. Licensed to practice in CA, ID and NY, Cece founded Lifetech Law Group in 2002 after leaving one of the biggest law firms in the country. She earned her J.D. at Boston University and has a degree in Biomedical Engineering from Duke.
Cece's Top 10 Tips
1. Before you hit "send" on that marketing email, pause.Before you send out a mass email to actual or potential clients, make sure you are not running afoul of federal and state spam laws. No matter how informative, timely or entertaining your message may be, some recipients might not wish to have any more emails in their inbox. Keep them happy and keep yourself on the right side of the law by allowing an "opt-out" provision (or even checking with them first to make sure they would welcome the email). At the very least, you should make sure to have a clear notice at the end of your email, letting the recipient know how they can request to not receive any similar emails from you (and make sure to honor that request). If a client requests to not receive the emails, do not be afraid to ask them for feedback about why - is it because they'd prefer to not get any email? One email a month but no more? Or maybe they are not interested in the subject? That could be valuable marketing information to gather.
2. Your intellectual property portfolio may be bigger than you think. "Intellectual property" is more than just patents - too many entrepreneurs overlook their copyright, trademark rights and trade secret rights. You have content on your website? You may have copyrights to that. You have taken years to build up a customer list or potential client list? That could be a trade secret. It pays to sit down and do a yearly inventory of your intellectual property assets, so you have a fuller picture of what your company is all about, and then figure out the best methods for protecting that intellectual property or information.
3. Copyright items yourself.If you have an item that can be protected by copyright (e.g. text, photos, your website), do an analysis on whether you really need to pay an attorney or other service to copyright that for you. The U.S. Copyright Office's website is very user-friendly and they have purposely made it easy for anyone to obtain a copyright. It may be worthwhile to pay an attorney or other expert to walk you through the process once, or to get an inventory on what you should copyright, but once you get the hang of it, you can save some needed cash by doing it yourself.
4. But...go to an expert for patents.I cannot overemphasize the importance of finding a good patent attorney if you are considering patenting your process, design or technology. Patent law and procedure is an arcane world with a difficult roadmap. I am not a registered patent attorney, so I gain nothing with this piece of advice, but I have seen some clients shoot themselves in the foot when they have attempted to file a patent themselves. In drafting a patent, there are very particular ways that certain things need to be worded, or else you may end up with a patent that is nearly worthless (if you get a patent issued at all). Ninety-nine times out of hundred, it is more than worth the money to hire a patent attorney, someone who knows the in's and out's of the patent laws and language, and how to deal with the patent office, and how to maximize your patent's value.
5. Have a non-disclosure agreement ready for the right moments. Your idea is great, their idea is great, you are supposed to be working together, so you can trust that they will keep your idea secret, right? Not necessarily. If you may be disclosing any of your confidential information to a customer, a vendor or a potential partner, consider having a confidentiality or non-disclosure agreement in place. These agreements are fairly easy to draft and it is a strong weapon to have in your arsenal too.
6. A locked file cabinet can be a good friend. Using some basic, common-sense security methods can go a long way to retaining and protecting the value of your IP and information. Do not leave valuable documents lying around your desk or work area, and do not let employees or others who are not in the "need-to-know" category look at valuable documents. Make sure to download at least basic anti-virus and firewall software on your computers. In addition to doing a yearly inventory on your IP assets, do a yearly inventory on your security methods. It will show you how your own company is progressing and evolving.
7. Interview your lawyers carefully.Sometimes it can be difficult to find a lawyer that will fit your company's needs. When you are starting out and trying to find someone who can really add value to the services they provide for you, interview them carefully before retaining them. Just because the lawyer did a great job on your uncle's divorce does not mean she is the right lawyer for your company. Ask about her experience in your industry, in negotiating contracts, where she was trained, and perhaps where she has given talks or written articles on things that might be of interest to you. Does she seem genuinely interested in your company? If they seem to evade answers and cannot give you concrete examples of matters they've worked on that are similar to yours, just say "thank you very much" and move on.
8. Trust your instincts. If you get the spidey-tingles during talks with another company that you cannot quite trust them, go with that instinct. If you're not comfortable with how you think they may use (or abuse) your products and intellectual property, talk with your lawyer about what in particular disturbs you to see if you can find a way to get some protection through your agreement with the other company. If you cannot do so, you may want to strongly consider walking away from the table.
9. Make sure you really own your intellectual property rights. If you are an employer in a company that is creating software, greetings cards, ad copy, or other work product, make sure that each employee signs an assignment of any rights they may have to what they create or perform while working for you to your company. Otherwise, it is possible that that employee might have a claim to some rights to the product they had a hand in creating and they could make a mess of trouble for your company.
10. Speak Strong, Stand Straight - Shoulders Back and Down.This tip has nothing to do with IP or information. If you find yourself in a position where you are speaking in front of a group or even just shaking a hand as you network, follow my sage mother's advice - say your name strong and clear, and keep your shoulders back and down. Your posture and voice show your confidence and how you feel. Do not hunch over and try not to nervously fidget with your hands. If you project a sense of self-confidence, even if on the inside you feel like you might be sick, you will go a long way to impressing potential clients.
Contact Information
Cece Gassner
Founder and Principal
Lifetech Law Group
www.lifetechlaw.com208.869.8113
A big thanks to Cece for her wise words.
Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.RETURN TO TODAY'S RE:INVENTION BLOG POST.Click
HERE to read previous 10 Tips for 10 Million Women features.
Saturday, March 19, 2005
Our third featured woman entrepreneur is Elisa Camahort, Founder and CEO of Worker Bees (San Jose, CA), a buzz and online marketing company founded in 2003.
about Elisa Camahort and Worker Bees
Worker Bees (www.workerbees.biz) is a buzz and online marketing company that consultants on everything from new product introduction processes to creating compelling white papers and presentations. The company helps both for- and non-profit organizations leverage the creative and economical world of online marketing, with a particular focus on social media (blogging and community outreach). Camahort founded Worker Bees in 2003 after 15 years in marketing and high-tech, including a stint as Senior Director of Product Marketing at Terayon Communication Systems. She writes a column for the Metro weekly and is the official blogger for the Santa Clara County Democratic Party.
Elisa's Top 10 Tips
1. Ask for an opportunity, even if it doesn't "officially" exist.A local alternative weekly newspaper was looking for a full-time dining writer. I didn' want to do that, nor did I think it would be practical for a vegetarian to be a full-time dining writer for a non-vegetarian publication. But I wrote to the editor anyway, proposing a periodic column from a vegetarian point of view, and pointing her to my blog where I reviewed restaurants on a regular basis. Five months later, when they were doing a re-design, the editor called and offered me the column. Now it's expanded to a second of their publications. Tip: It never hurts to ask!
2. Figure out how to be an extrovert. Clue: speak with passion & authorityYou are your own best marketing tool so get out there and mingle. Networking is work. Participate in relevant online discussion lists. Attend industry events. Speak up in Q&A or discussion portions of conferences. Exhibit your expertise. I have nailed down speaking engagements this way. I even currently have two deals finalizing...in one case I met the person because they were impressed with my comments at a conference, in another case the person was impressed with my participation in a discussion on an online list we both belonged to. Tip: Don't hide your skills and your knowledge; find a way to exhibit them.
3. And what better place to exhibit authority than in a blog?You can use a blog to establish yourself as an industry expert, as a skilled professional, as an authority. Blogs are inexpensive ways to advertise your business. And blogs are democratic in nature. The smallest company can compete with the biggest for search engine ranking and readership. And don't let anyone in the BlogElite tell you how your blog has to be. You know your customer, your market, your angle better than anyone. Be authentic...and more dynamic than the brochure-ware web site you worked so hard on and haven't touched since! Tip: Expand your brand with a blog.
4. Technology is your friend...when it comes to networking.Speaking of networking, how easy does technology make it? Very, very easy. Email, IM and even, to a lesser degree, social networking sites allow you to stay in touch with a far greater number of people. Just remember: Networking is not contacting someone out of the blue when you finally need something from them. Networking is building mutually beneficial relationships with people. The benefit may not be immediate, and it may not always be about you! Tip: Use some kind of contact management system, whether it be Outlook, Palm Desktop or something more sophisticated, and stay in touch!
5. Don't abuse that network.Never make a recommendation you can't stand behind. Never exaggerate your relationships, your experience, your anything. Tip: Even with technology's assistance, your network should be about quality more than quantity.
6. You run the shop...you can make flexible decisions about pricing.You're no longer the car salesperson who has to check with the manager...you are the manager. When landing a new customer, show them you have an investment in the outcome too. I have done unusual deals to land new clients:
* I called my very first buzz marketing client a Case Study Client and ran one program gratis. I used the results from that program and convinced both that client and several clients in a similar market segment to hire me.
* I have changed a quote from a retainer-based quote to a percentage-of-sales quote to convince a new client I was their partner.
* I have given discounts based on renewing a contract, specials based on running multiple programs vs. one program...my customers feel like they're benefiting. In the end, it ensures me more business.
Tip: Approach each deal as a unique opportunity...and a unique situation.
7. Risk-taking is a part of life, especially the entrepreneur's life.Striking out on your own and leaving behind a steady paycheck is a risk. Introducing a new idea to the market is a risk. Risk is part of your life, but make sure you know how much you can risk and what your fallback plan is. Tip: The success or failure of your business is not correlated with your success or failure as a person.
8. Don't trap yourself.I have known too many people who were miserable in jobs at teetering companies, and still went out and bought that million-dollar home or $50K car. Now saddled with a mortgage or car payment, they don't have the freedom to pursue their real dreams. As my salary went up and up and up in the high-tech world, my spending only went up. Sure I bought my modest townhouse, and my nice mid-level car along the way, but I also very consciously kept socking away cash. Even before I launched my business, I knew I didn't want to be trapped by my success. Tip: Don't become the typical American saddled by debt and trapped by their own success.
9. If you work at home, make sure you get out of it.The temptation when one has a home office is to work 24/7. The computer is always right there, beckoning you, calling you. Make it a task on your list to get out of the house. Try lunches with colleagues! Set aside time on the weekend when you absolutely will not sit at your computer or work. And don't always make that the time you do chores or work out (unless you really love those things.) Tip: You must have some leisure time. And if you have to schedule it like any other task, do so!
10. Count your entrepreneurial blessings...often!Sure, you have unique worries, but you also have unique advantages. No more being passed over for promotion for some golf-playing buddy. No more watching helplessly as executive management makes the wrong decision. No more working hours that your boss thinks are the most productive hours of the day. You have stresses and worries and concerns. But a part of you originally thought all of that was worth it to be your own boss. Tip: Let that part of you remind you of all the benefits of being your own boss.
Contact Information
Elisa Camahort
CEO and Founder
Worker Bees, "buzz marketing experts"
www.workerbees.biz408.504.5708
A big thanks to Elisa for her wise words.
Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.Click
HERE to read previous 10 Tips for 10 Million Women features.
Friday, March 11, 2005
Our second featured woman entrepreneur is Debby House, Founder and CEO of The Adare Group (Chicago, IL), a strategy and profitability consulting firm that has been working with CEOs to maximize profitability since 1981.
about Debby House and The Adare Group
The Adare Group (www.theadaregroup.com) is a boutique firm founded in 2001 with over 23 years of experience in corporate strategy, finance, accounting and organizational change management. The Adare Group distinguishes themselves by increasing client's profits by record amounts. This is achieved through the dissection and examination of external forces, rather than indiscriminate expense reduction. The company has obtained tens of millions of dollars in financing for many growing businesses, including McDonald's franchisees, by working lenders and equity investors. A CPA, Ms. House offers a wealth of experience from numerous financial executive positions including McDonald's Corporation, Amoco Corporation, GATX, and Fifth-Third Bank where she was responsible for ensuring key financial results.
Debby's Top 10 Tips
1. Solve your customer's critical problems- Your customer will decides what problems are critical and urgent
- You should aim to be the easiest solution to a customer's problem
- You should also learn how to influence your customer's buying decisions
2. Be externally focused - "The Outside-In Approach"- Analyze trends of external forces affecting your business
- Measure the relative power of your customer and supplier base
- Obtain competitor intelligence on traditional and non-traditional rivals
3. Make quick, tough decisions- This will require you to track data on "profit events"
- Make critical choices between attractive alternatives
- Don't avoid tough decisions waiting for additional information
4. Measure actions that generate profits- Remember to measure average profit per transaction, customer, product and employee
- But don't over-measure
- Start with the largest number on your P&L, Balance Sheet and Cash Flow
5. Don't let the stock market run your company- Ignore Wall Street pressures and opinions
- Focus on managing your business, not your quarterly earnings
- Talking with your customers still means more than investment analysis
6. Innovate, Invest and Inquire- Innovate: Creativity is cheaper in the long run than conformity
- Invest: It is risky but it generates long term profits
- Inquire: Curiosity produces innovation and reduces risk
7. Highly value customized products and services- Charge for value
- Commodity products need a lean cost structure to maximize profits
- Customized products and services require customized processes
8. Only real profits pay the bills- Focus on operating margins versus net income
- Keep in mind: cash is king
- Always question the numbers
9. Don't let processes get in the way of profits- Evaluate processes by the profit they produce
- But don't get too attached to processes
- Be creative with customer solutions not business practices
10. Everyone must produce profits- Tie team compensation to profits, not stock price
- Set up each position to contribute to profits
- In the end, there is simply no good reason for poor profit results
Contact Information
Debby House
CEO and Founder
The Adare Group, "profitability experts"
www.TheAdareGroup.com630-399-7006
A big thanks to Debby for her wise words.
Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.RETURN TO TODAY'S RE:INVENTION BLOG POST.Click
HERE to read previous 10 Tips for 10 Million Women features.
Saturday, March 05, 2005
Our first featured woman entrepreneur is Yvonne DiVita, President and Founder of Windsor Media Enterprises (Rochester, NY).
about Yvonne and Windsor Media Enterprises
Windsor Media Enterprises, LLC was founded by Yvonne DiVita in 2002 as a web content, search engine optimization company but today offers publishing as WMEBooks.com, consulting on Smart Marketing to Women Online, and training on Business Blogging. The primary focus of the company is its Author Services division, at www.WMEBooks.com, which offers specialized publishing services including editing, formatting, proofreading, production and marketing. As "Authors Helping Authors," Windor Media Enterprises works with writers to bring their words and ideas to life through the emerging technology of print-on-demand. President and founder, Yvonne DiVita, added the publishing side to the company after her less than happy experience with the print-on-demand company that published her book, Dickless Marketing: Smart Marketing to Women Online. Yvonne also authors Lipsticking Blog, under her alter-ego, "Jane.".
Yvonne's Top 10 Tips
1. Raising capital: FIRST: Put together a great business plan.When I decided to begin the publishing division of Windsor Media Enterprises, I knew I needed a full-fledged business plan because banks and VCs require that kind of detailed information before turning over a portion of their cash to anyone...especially a woman-owned start-up. Although I am a published writer, I knew writing my own business plan would be a disaster. Instead, I hired a qualified business plan developer - and through her efforts, after four months, we had a 32-page document detailing the publishing and print-on-demand industry, my background (including 3 years of financials) and the successes I had experienced in the POD world, to date. That business plan was put in front of an accountant; he took it, and my book, to a bank, and I was awarded an SBA loan in under two weeks! I do have $100K in debt now, but it helps drive me to get out there and build the business I outlined in my business plan.
2. Business Processes: Understand that business is an on-going process.It's your business. It's up to you to LEAD partners and employees and for that you need to develop a solid business process. The best way to develop a business process is to imitate what you know, write it down, and tweak it to fit your business model, your business, and your clients. The clue is to put everything in writing - but understand that it's not etched in stone. It can and will change as your business grows and prospers. You may tear those few pieces of paper up every two weeks and start over - so what! Keep at it until you get it right. Then, revisit it at least once a year, in a company-wide meeting or conference, to get input from not only the executive committee but the employees.
3. Marketing: Quick and EasyThere are so many different avenues you can take today - from direct mail, to newsletters (online and off), to PPC and rich media ads, just to name a few. An area that's easy and cost-effective today is blogging. Blogs are interactive tools that connect you to thousands of people. The connections and people I've met through blogging have increased my business by leaps and bounds. When I quantify the blogging referrals and clients, they outweigh any other form of marketing I could have spent money on. And don't ignore the other kinds of marketing. Have a marketing plan - one that includes PR, print, and online - preferably, blogging.
4. Referrals: A How-toIt's hard to do business without clients. Networking - the act of attending large group settings to mingle and exchange business cards is not always an effective way to find business. It's time consuming and requires a happy face, regardless of how unhappy you may be underneath. Unfortunately, that false face is as blatant as...the snow on Mt. Olympus, and it influences the results of your networking attempts. The BEST way to get business is through referrals. A true referral is a gift from a colleague or a friend. This is a person who is passing your company information along to someone else because they trust you, they believe in you, and they think your company would be a good fit for their friend. An easy way to get referrals is to ask for them! Women have to start being confident and in control. You know your business is the best - so encourage everyone to market you and send you referrals -not leads - real people in need of your product or service. I built WMEBooks into a growing publishing company by asking for referrals, giving my book away and talking myself up at informal and formal gatherings. In only a few short months, I had enough new clients to warrant moving into new offices, and buying new equipment.
5. Beyond the blog: Marketing with a BudgetWhile I heartily endorse blogging as a way to market your business all over the world, I also caution you not to forget the tried and true traditional ways of marketing. The Internet is in a state of confusion over what works and what doesn't, so if you blog, you're well covered online. You also need to develop a budget for offline marketing. It doesn't have to be millions. Find a good PR person and let them do the hard word for you. They will have the knowledge, the expertise, and the experience to get you noticed. Be aware of your limitations - marketing is probably one of them. Don't be like the lawyer who handles his own trial - be smart and outsource this important task. A marketing/PR professional will actually SAVE you money.
6. Think Big: Don't Set LimitationsA major mistake new businesses make is thinking small - because they are small and they feel boxed in by lack of funds. When I was studying journalism in college, one professor inspired the class to 'think big' by saying, "As unpublished writers you should send your work to small press magazines, and literary magazines - but why not send it to the New Yorker, or Redbook, or Women's Day? After all, a no is still a no - but a YES! can be tremendously bigger, when you give yourself the chance to experience it." So, think big. Don't be shy about approaching the bigger companies in your area for business. If they say no, you are no worse off. If they say YES! you can celebrate accordingly.
7. ASK for help: Ask and you shall receiveAs you build your business, you will, no doubt, meet many people with more experience and expertise than yourself. Women are often afraid to ask others for help - afraid it will put them 'in debt' to that person. Rid yourself of that thinking right now! In the workshops we attended while developing our business plan, we heard from several successful entrepreneurs who said, "We didn't know how thus and such worked, so...we called our nearest competitor, and asked how they did it. Amazingly, most of the time, they shared their experience with us, or let us bounce ideas off of them." Learning to share is a hard thing when you're just starting out and you are afraid others may steal your intellectual property or run off with your big idea. It happens, but rarely. Most people are willing to help out if you just ask! L'Oreal is right: you deserve it! Anne Marrow Lindbergh said, "If one is out of touch with oneself, one cannot touch others," so get in touch with the needy part of you and touch someone who can help.
8. Stop Trying to Multitask! It will make you Stupid.I've known this for a long time, but...it goes against the grain, so I seldom say it out loud. But, even though women are great at doing several things at once, when it comes to your business: focus is necessary. And, now I'm backed up by scientific study. According to the Wall Street Journal (as reported on March 01, 2003) Sue Shellenbarger says, "
Multitasking makes you stupid, studies say." Some people call it "having a senior moment." Others say their brain has crashed. Think of it this way: when you have multiple programs open on your computer, you slow the processor down! Your brain is a computer. Don't overload it. The article says, "People who multitask are less efficient than those who focus on one project at a time." Be efficient.
9. Remember Sister Sledge: You are Nothing without FamilySister Sledge sang, "We are family. I got all my sisters with me." They didn't necessarily mean those sisters they fought for bathroom privileges. I don't care if that family is the core group of folks who make up your executive committee, or an extensive tree of aunts, uncles and cousins. Family is what got you where you are now. Good or bad, they either inspired you or made you succeed in spite of them. When you're on top, remember to thank them, one and all. Humility and grace will serve you far better than a 'did it on my own' attitude. No one does it on their own. Those who say they have done it on their own, end up that way - alone, and lonely.
10. Sing: Be Happy in the World you have ChosenScrooge, of Christmas past, present and future fame, was told by his one and only love, as he betrayed her by leaving her behind as he moved on to a finer, richer life, "May you be happy in the life you have chosen." Presumably, you have CHOSEN this life...this business, this career. You should be happy in it, or find something else to do with your life. Maya Angelou said, "A bird doesn't sing because it has an answer. It sings because it has a song." What's your song? Are you singing it now? I am. After many, many years of singing someone else's song, I am now, finally, singing MY OWN song, and it sure feels good!
Contact Information
Windsor Media Enterprises
Yvonne DiVita, CEO and Founder
www.windsormediaenterprises.com866.873.7672
A big thanks to Yvonne for getting this feature starting with wise words.
Submit A REQUEST to have your company featured along with your 10 Tips For 10 Million Women.RETURN TO TODAY'S RE:INVENTION BLOG POST.WISE WOMEN WAITING IN THE WINGSMarch 12 - Debby House, CEO The Adare Group (Chicago, IL)
March 19 - Elisa Camahort, CEO Worker Bees (San Jose, CA)
March 26 - Cecilia Gassner, CEO Lifetech Law Group (Boise, ID)
RE: Our Saturday Feature - 10 Tips for 10 Million WomenTM.
There are 10.6 million women business owners in the U.S. who are looking to build a successful and enduring business. Yet only 3%* of all women-led businesses gross over a million dollars in annual revenues. re:invention wants to help more women build million-dollar businesses. To build a million dollar business, women entrepreneurs and executives need more than networking and creative inspiration...they need a modern women's toolbox, smartly stocked with money, meaningful mentors, marketing, and massive clients or customers. They also need opportunities to leverage their leadership credibility.
Each Saturday, re:invention presents 10 Tips for 10 Million Women, highlighting a woman entrepreneur or executive and her personal 10 tips for success. These are more than mere biographies of enterprising women. These are personal stories with practical and actionable marketing and business ideas. We believe that women can be wise experts. They have valuable knowledge to share with VCs, media, corporate executives, and other women. re:invention's site traffic includes corporate executives, VCs, women business owners, and members of the media. We offer media access to women story sources and inspire future story ideas - serving as a public relations, marketing, and distribution channel for enterprising women. We're on a mission to move women from the lifestyle pages to the business section of the News.
We hope this feature will be a powerful example of "women helping women win."
ARCHIVED FEATURES
Feature #57 - Sep 27 - Elena Hahn Kiam, Senior Vice President of lia sophia
Feature #56 - Sep 20 - Ayat Shukairy, co-founder and VP of Invesp Consulting
Feature #55 - Sep 13 - Tina Hofer, Founder and Designer of Lela Designs
Feature #54 - Sept 6 - Gayle Jagel, Founder and Executive Director of the Young Entrepreneurs Academy (YEA!)
Feature #53 - Aug 30 - Mei Xu, Founder and Creator of Chesapeake Bay Candles and Blissliving
Feature #52 - Aug 23 - Randi Smith-Todorowski, owner of Atlas Martial Arts
Feature #51 - Aug 16 - Nanice Ellis, CEO of Aardvark Global Publishing Company
Feature #50 - Aug 9 - Alice Cunningham, Founder and co-owner of Olympic Hot Tub Company
Feature #49 - Aug 2 - Kristen Marie Schuerlein, Founder and CEO of Affrimagy, Inc.
Feature #48 - July 26 - Susan Wilson Solovic, CEO of SBTV.com
Feature #47 - July 19 - Lesley Mattos, Owner of Adesso Albums
Feature #46 - July 12 - Lisa Nirell, Chief Energy Officer of EnergizeGrowth LLC
Feature #45 - July 3 - Jen Groover, CEO and president of Jen Groover Productions LLC, Butler Bag LLC and Jenuine Concepts LLC
Feature #44 - Oct 7 - Janet Christy, CEO - Leverage & Development, certification expert
Feature #43 - Sept 23 - Jessica Duquette, Founder - In Perfect Order, organizing expert
Feature #42 - Sept 16 - Kathy Dimmick, CEO - United Imaging Partners
Feature #41 - Sept 9 - Jody DeVere, President, Ask Patty, Inc.
Feature #40 - Sept 2 - Mary Hunt, Former Exec & Author - "In Women We Trust"
Feature #39 - Aug 26 - "Nancy," Anonymous Marketing Executive
Feature #38 - Aug 19 - Susan Roth, CEO Trims Unlimited
Feature #37 - Aug 12 - Dr. Ellen Weber, MITA Brain Based Renewal Center
Feature #36 - Aug 5 - Mary Schnack - CEO, Communication Bridges, PR expert
Feature #35 - July 29 - Maria Gonzalez, VP - Content, EduCel
Feature #34 - July 22 - Karen Friedman, Karen Friedman Enterprises
Feature #33 - July 1 - Eva Rosenberg, CEO of TaxAnxiety Inc.
Feature #32 - June 24 - Susan Harrow, CEO of PRsecrets.com
Feature #31 - June 17 - Patsi Krakoff & Denise Wakeman, The Blog Squad
Feature #30 - June 10 - Kare Anderson, CEO - Say it Better Center
Feature #29 - June 3 - Elynne Chaplik-Aleskow, Chicago's first female television General Manager
Feature #28 - May 20 - Janet Hanson, Founder of 85 Broads and Milestone Capital
Feature #27 - May 13 - Carolyn Parks, President, Outstanding Women Speakers, speakers expert
Feature #26 - May 6 - Melissa Payner-Gregor, President & CEO Bluefly.com, online retailer expert
Feature #25 - Apr 29 - Tatiana Byron, President 4PM Events, event planning expert
Feature #24 - Apr 22 - Karen Leland, CEO Sterling Group, customer satisfaction expert
Feature #23 - Apr 15 - Claire Guthrie Castanaga, Ntl VP Public Policy - NAWBO, advocacy expert
Feature #22 - Apr 8 - Jill Blashack, CEO - Tastefully Simple, million $ biz expert
Feature #21 - Apr 1 - Carol Frohlinger, co-founder - Negotiating Women, negotiations expert
Feature #20 - Mar 25 - Karen Chung - Nomadic Group CEO, diversity search/financing
Feature #19 - Mar 11 - Katie D. Paine - CEO of KDPaine & Partners, startup expert
Feature #18 - Mar 4 - Chris Vasiliadis - Signature Faces, Inc., personal image expert
Feature #17 - Feb 11 - Roxanne Darling - Bare Feet Studios, Internet expert
Feature #16 - Feb 4 - Kara Cenar - Welsh & Katz, Intellectual Property
Feature #15 - Jan 21 - Anna Belyaev - Type A, e-learning expert
Feature #14 - Jan 14 - Lynne Marcus - Marcus + Company, awards/recogition expert
Feature #13 - May 28 - Letitia Wright - Wright Place T.V., media expert
Feature #12 - May 21 - Saj-nicole Joni - Cambridge Intrnl Group, sustaining results
Feature #11 - May 14 - Angela Washelesky, Partner - Sachoff & Weaver, clients
Feature #10 - May 7 - Jill Konrath, CEO - Selling to Big Cos., sales expert
Feature #9 - April 30 - Gail Zelitzky, Partner - Silver-Robins Consulting, financials
Feature #8 - April 23 - Yvonne Brown, CEO - JAD Communications, team-building
Feature #7 - April 16 - Jennifer Warwick, CEO of jenniferinc, gutsy women expert
Feature #6 - April 9 - Melissa Krinzman Steinhardt, CEO - Venture Architects, bizplans
Feature #5 - April 2 - Sandy Marsico, Principal/Founder - Sandstorm Design, design
Feature #4 - March 26 - Cece Gassner, Founder/Principal, Lifetech Law, legal expert
Feature #3 - March 19 - Elisa Camahort, CEO Worker Bees, buzz marketing
Feature #2 - March 12 - Debby House, CEO The Adare Group, CPA/profitability
Feature #1 - March 5 - Yvonne Divita, CEO Windsor Media, online promotion expert
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* Source: CWBR and Count-Me-In suggest only 3-6% of all women-led businesses generate annual revenues over $1 million.
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