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Saturday, October 07, 2006


This week's featured woman entrepreneur or executive is Janet Christy, Founder and President of Leverage & Development, LLC (Los Angeles, CA).

about Leverage & Development
Leverage & Development, LLC works with woman and minority-owned businesses to develop plans that will help them capitalize on being woman or minority-owned. Client services include marketing research and planning, certification assistance and sales guidance. The company conducts workshops for woman and minority-owned businesses on such topics as: "Capitalizing On Being Woman/Minority Owned," "The Government Bidding Process," and "Should My Business Be Certified?" Leverage & Development Founder Janet Christy has spent the majority of her professional career in marketing, sales and public relations positions. Today she uses that experience to help small, woman and minority-owned businesses maximize and profit from their opportunities. In September 2006, Janet's book "Capitalizing On Being Woman Owned," was published by Career Press of Franklin Lakes, NJ. Janet has worked on both sides of the procurement process. Her experience includes both preparing RFPs (Request for Proposal) and RFIs (Request for Information) and responding to them.


Janet's Top 10 Tips.


1. There are no magic marketing formulas. Real Marketing takes planning and work.

2. You cannot know too much about your customer, client or prospect. Especially remember that they are people and treat them accordingly.

3. Make sure your vendors and suppliers see you as a person, not just a client/customer. It makes it easier to get what you want when you want it. It also makes business more pleasant.

4. Give yourself permission to be successful and accept the compliments and attention that accompany it.

5. Don't assume that when bosses, co-workers, organization chairs, etc. need you that they also value you. Don't let your need to be needed or your sense of nurture override your common sense or sixth sense.

6. Don't confuse praise with advocacy, endorsement or support.

7. Be very careful not to automatically take negative comments and reactions personally. Consider that there may be outside circumstances, history or any number of other things that could be the true motivation. For example: Once I was in a required training class (when I worked in the telecom industry) and the instructor was being quite obnoxious to me and just me. About half way through the weeklong class someone who had known the instructor for a long time said, "It is amazing how much you look like (instructor name's) ex-wife." His problem was personal, but not because of anything I had done.

8. If you join a chamber, committee, networking group or anything else be sure you work it and that it does not work you. It's good to be involved and to volunteer, but remember that the reason you joined was to "get business." The requests for your time and money will be numerous. Evaluate each individually and be sure that you get something of business value in return. I'm certainly not saying don't participate, just use your business sense to appraise each opportunity/request.

9. Keep CDs in your car and/or office that provide you an antidote to things that bother you. My current list includes:
- "The Authority Song" by John Mellencamp (the song gives the impression that he fights authority and even though authority always wins; he doesn't care!!)
- "The Southern Belle Primer" (it helps me laugh at the Southern Belle rules I was taught while growing up).
- a CD of original Memphis Blues songs
- Humor CDs from Bill Cosby and Lewis Grizzard
- Elvis songs from the 50s

10. When the going gets tough, remember that you are paving the way for your daughters, sisters, nieces, granddaughters, etc.


Contact Information

Janet Christy
President of Leverage & Development, LLC
Web: www.leverageanddevelopment.com
Email: janet@leverageanddevelopment.com
864.244.4117

Many appreciations to Janet for her wise words.



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