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Saturday, May 14, 2005


This week's featured woman entrepreneur is Angela Washelesky, Partner at Sachnoff & Weaver (Chicago, IL), a respected law firm partner who specializes in business law.

about Angela Washelesky and Sachoff & Weaver
Sachnoff and Weaver (www.sachoff.com) represents individual and business clients in complex litigation matters and business transactions. Comprised of 140 lawyers, Sachnoff & Weaver has earned a reputation for leadership in the practice of law because of their entrepreneurial approach to their practice. As a partner of Sachnoff's Intellectual Property, Internet, and Techology Practice Group, Angela Washelsky has advised clients on matters as diverse as advertising law, marketing agreements, and sponsorships. She began her career as an attorney at Leo Burnett. Angela is a member of the Board of Trustees of the Copyright Society of the USA.


Angela's Top 10 Tips


Angela's tips this week focus on building client relationships. Her tips can also apply to building relationships with customers and bosses.

1. Listen.
Clients are unique; they have different budgets and different concerns. Does this client want a lot of service, or just a little? Sometimes they don't even know there are different levels - you're the expert: educate them.

2. Respond Within 24 hours.
Even if it is to say "can I get back to you at 3:00" or "on Wednesday?" Clients like to know you've gotten their message and that you care. If the project gets more complicated or delayed due to unforeseen obstacles, talk to your client. They can't make the crucial decisions they need with misinformation about when and how your piece will be done.

3. Be Creative.
The tool you used to solve last week's problem might not work this week.

4. Go Beyond The Call.
Give the client more than they requested, while staying on budget. Clients don't take kindly to extra charges for extra work they didn't authorize.

5. Deliver Early.
If no deadline is specified, deliver BEFORE a reasonable time has passed.

6. Know Your Client.
Of course you research prospective clients. But clients aren't static. When was the last time you were on the website of your best clients? You never know what you'll learn that could lead to your being a value-add to your client, and who knows, it might just generate additional projects for you.

7. Get Physical.
Email is an effective tool for many client interactions, but make it a point to meet with your clients occasionally. Talking on the phone or getting together for lunch, golf or a manicure enhance your client relationships more effectively than one-dimensional email correspondence because they give you insights into your clients' personality and preferences - intangible qualities that are best communicated and understood through voice or in person interactions. Also keep in mind that email is the worst method to communicate with clients who are upset - read between the lines of their emails and pick up the phone.

8. Be Honest.
If you make a mistake, 'fess up, and the sooner the better. Your client will not be pleased if it turns out you not only were responsible for providing misinformation, but also failed to mitigate the damage by covering it up.

9. Be A Little Dishonest.
If someone on your staff makes a mistake, take responsibility for it and don't let on that it was someone else's fault, if this can be done credibly.

10. Be Ecumenical.
Treat equally all clients and others seeking your time, while appropriately juggling priorities. This is not only the correct and nice thing to do, it also happens to be self-serving, because it's a small world out there and there's no telling whether the person you short-shrift today will be tomorrow's client.


Contact Information

Angela Washelesky
Partner
Sachnoff & Weaver
www.sachnoff.com
312.207.3854

A big thanks to Angela for her wise words.


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ARCHIVED FEATURES
Click HERE to read previous 10 Tips for 10 Million Women features.

WISE WOMEN WAITING IN THE WINGS
May 21 - Saj-nicole Joni, CEO, Cambridge International Group Ltd. (Boston, MA)
May 28 - Dr. Letitia S. Wright, CEO, Wright Place T.V. (Pasadena, CA)
June 4 - Ponn Sabra, Founder, Toledo Home-Business Moms Expo (Toledo, OH)

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