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Saturday, September 09, 2006


This week's featured woman entrepreneur or executive is Jody DeVere is President of AskPatty.com (Sarasota, FL).

about AskPatty.com
Shopping for and buying a car can be a challenge for women. AskPatty.com, Inc. is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can submit their automotive questions online via AskPatty.com's website and blog and get answers from a panel of automotive women experts. AskPatty.com's President, Jody DeVere has more than twenty five years of sales and marketing experience. Her leadership roles include President of the Woman's Automotive Association International, (www.waai.com) the premier women's organization for women automotive professionals, member of the Women's Board of the Car Care Council, and member of the SEMA Businesswomen's Networking Association (www.sema.org/sbn). During Jody's career she has served as National Director of Sales for the Automotive Division of CallSource; National Director of Sales and Marketing for HemaCare; Director of Sales and Marketing for RiverOne, Inc., a subsidiary of I2; founder and Vice President of Sales and Marketing for Memory Network, a division of MediaGrif Interactive, Inc.; and National Director of OEM Sales and Marketing for Packard Bell, CalABCO division.


Jody's Top 10 Tips.


1. Be technology savvy!
Learn to utilize all the technology tools available to automate and optimize your business and provide a rich seamless online experience for your customers.

2. Have a heart!
Chose a genuine heart felt cause related program for your consumer women to participate in as well as your employees.

3. Specialize!
Find a unique unfilled niche as a business solution and fill it, be narrow in your product offering rather than wide. Find an unfilled need and fill it!

4. Hire smart!
Hire key employees that are smarter than you and have expertise that complements you. Don't hire clones of yourself.

5. Do the math!
Understand how to manage the financial aspects of your business independent of your financial planners, CPA's and bookkeepers. Manage your business by the numbers, understand cash flow and how to manage forecasts and cash flow analytics. Keep a watchful eye on expenses.

6. Use strategy!
Research the market you are entering to understand the dynamics, culture and nuances and who the big players are and create a short and long term sales and marketing strategy to capture a percent of that niche market.

7. Beta Test!
Do beta test your products and get user feedback BEFORE you launch, let these beta testers help define the best product offering in a live setting.

8. Promote!
Be fearless about promoting your business and services by meeting with the most sought after customers in your niche market early on and gain their buy in and endorsement. At the least, their immediate feedback on your offering will help define the obstacles of entry. Build a brand name not just a product or service offering.

9. Customer First!
Listen to your customers, they will tell you the 'what and how' of marketing and selling to them ....if you listen closely. Make the customer experience your #1 priority.

10. Have fun!
Building a new business is a roller coaster experience. The stress, working long hours and many ups and downs can overtax even the most experienced entrepreneur. Take a pause each day to have some fun and celebrate with your team. ( We do the Ask Patty Dance!)


Contact Information

Jody DeVere
President
Ask Patty, Inc.
www.askpatty.com
Ph: 888 854 9929
eMail: jdevere@askpatty.com


Many appreciations to Jody for her wise words.



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