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Saturday, August 19, 2006


This week's featured woman entrepreneur or executive is Susan Roth, CEO of Trims Unlimited, Inc. (Los Angeles, CA).

about Susan Roth and Trims Unlimited, Inc.
Trims Unlimited opened in Manhattan in 1969 as a personal shopping and wardrobe consulting service. In 1985, Susan Roth inherited the company from her mother. As the company's client base grew, Trims Unlimited developed a reputation for its knowledge of protocol and foreign customs in addition to its discretion and taste. By 1991, word of Trims' unique ability to successfully source and deliver the most arcane requests had spread to IBM and Oracle Corporation. Thirty-five years after Trims Unlimited opened its doors, Susan Roth and her experienced team are collaborating with marketing teams, event planners and top level executives for companies as varied as Apple Computer, The Bellagio Hotel, Tourneau and The White House. Under Susan's guidance, Trims Unlimited, Inc. has regularly been named one of the top 100 Woman Owned Businesses in Los Angeles and has received award nominations from the The Governor of California and The Los Angeles Mayor's office as well as recognition from Harvard University's Diversity/Small Business Program and the Tuck School Of Business at Dartmouth College. Susan lives in Los Angeles with her husband - together they share two grown children and two beloved though unruly German Shepherds, Jax and Abby.


Susan's Top 10 Tips.


1. Know yourself - your strengths and limitations.

2. Understand your business model and develop a clear, concise, articulate public persona.

3. Learn to delegate but always know what is going.

4. Hire talent with the right chemistry to mix well with your current team.

5. Give your employees "ownership" of their work and encourage teamwork.

6. Take care of your employees and they will take care of you.

7. Treat your suppliers like partners.

8. View mishaps as part of a learning curve - "coolly" correct the mistakes, make the necessary adjustments and move on.

9. Its all about relationships - nurture those you have and view them as lifetime commitments.

10. Market to your "low-hanging fruit" - use established relationships with current clients to generate more sales opportunities for your company, rather than marketing to the masses.


Contact Information

Susan Roth
CEO - Trims Unlimited
4525 Wilshire Blvd. Suite 205
Los Angeles, CA 90010
323.939.3008
Website: www.trimsunltd.com


A big thanks to Susan for her wise words.




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