RE:INVENTION, a Chicago Marketing and PR firm - specializing in B2B marketing - HELPS COMPANIES MARKET THEIR PRODUCTS AND SERVICES TO WOMEN. Welcome to our blog. Explore our toolbox and learn how women-targeted marketing and PR can boost your sales and profits. Visit re:invention's corporate website at: www.reinventioninc.com.
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Saturday, August 26, 2006
This week's featured woman entrepreneur or executive is "Nancy," an Anonymous Woman Marketing Communications Executive.
about "Nancy" "Nancy" is a Woman Communications Executive at a leading company. She first visited re:invention's blog as a reader, leaving comments and sharing her unique perspective. Her personal story? "Nancy" was recently overlooked for a promotion. Her boss, a 60-something male, hired a man with a completely inappropriate background for the open position. After being overlooked for the promotion, "Nancy" was reassigned and offered a small performance bonus to appease her. Her executive salary still falls painfully short of the salary package offered to the inappropriately qualified male executive the company promoted. "Nancy" has admittedly been frustrated. Today, "Nancy" shares her top 10 tips. She prefers to remain anonymous, particularly because her tips are controversial and her tenure is still tenuous. "Nancy" will complete her Master's Degree this December. Her proudest achievement is her family. She has been married for 21 years and has two sons, ages 17 and 20.
"Nancy's" Controversial Top 10 Tips.
Warning: "Nancy's" 10 Tips are not for the faint of heart...
1. Getting a good education is totally not necessary, especially if "The Head Boss Man" is the guy you sit next to at the Moose Lodge/Rotary/Kiwanis, etc.
2. Work hard to win is a fallacy. A minimum level of work will suffice. Simply giving the impression of being busy will do.
3. Working extra hard (i.e. weekends and evenings) makes you look desperate.
4. Forget the old adage: "See what needs to be done and do it." If it's not getting done, there's a reason. No one cares! And neither should you.
5. Complain if you want results and you want someone to take action. Apply the squeaky wheel rule here. Or, put another way: You don't ask, you don't get.
6. For most of women, the mantra "ask for forgiveness, not for permission" is laughable and a sure sign of career death. Charging ahead will only yield a long diatribe from your boss about how you really don't have the authority to do whatever it is you were trying to do.
7. Don't worry about being on time. Again, no one cares.
8. The ROI on attending awards dinners, banquets, etc. is extremely low. Don't bother.
9. Innovation and change is bad. The status quo and standard operating procedures (SOPs) must be maintained.
10. Watch your back, because no one else is. Forget about being a team player.
Contact Information
"Nancy" prefers to remain anonymous. Please feel free to leave her comments here on re:invention's blog.
Many appreciations to "Nancy" for taking the time to share her controversial take on what it takes to win as a woman in the working world. Do you agree? We invite you to share your feedback...
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