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Saturday, March 04, 2006


This week's featured woman entrepreneur is Chris Vasiliadis, President of Signature Faces, Inc. (Burlington, MA), a company that helps you face the world at your unique best.

about Signature Faces, Inc.
Signature Faces is an image consulting company based in Burlington, MA. Founder and President Chris Vasiliadis helps women create a signature presence that attracts clients. She specializes in working with people who are the face of their business: sole proprietors and small business owners. Chris formerly worked as a systems engineer, but her intuitiveness in people skills and human relations helps her promote women. She has been featured in The Boston Globe, Women's Business Boston, and the Downtown Women's Club's national newsletter, DWC Dish. Chris is quoted in the marketing books Perfecting Your Pitch by Nancy Michaels and Building Buzz by Marisa D'Vari. She is currently working on her first book.

Chris's Top 10 Tips


1. Perform at least one follow-up per day.
Whether it's a phone call, email, note or letter, reach out to another human being at least once a day. Possible examples include (a) a current client: just touching base to see how things are going, (b), a prospective client who's expressed interest in your service, (c) a current or new colleague who also works with your target market and might be a good referral source for your business, (d) someone who just met with you or for whom you just completed work, to thank them for their time and/or business.

2. Seek input from your customers.
When your customers order or re-order from you, ask them whey they chose your services. Use this information in your marketing materials and strategy. When someone says something great about your services, ask them if they know someone else (briefly describing your target market) who might want the same product or service (and results) they got from working with you. Ask what other products or services would help them, and consider either adding those services to your offerings or build relationships with other vendors who provide such offerings.

3. Make your outgoing voicemail a commercial or tip-line.
When was the last time you listened to your outgoing voicemail message? Do you sound happy and upbeat (or - yikes - boring and monotone)? Do you briefly state the kind of people you work with or the results they get from working with you? How about changing your voicemail weekly, with a new tip that would help your target market?

4. Share new news.
Have you received an award or certification, or new training that helps you improve the way you solve your client's problems? Do you have a new partnership that allows you to provide more/better services to your clients? Put this information in your marketing materials and/or issue a press release.

5. Do something different.
Attend a presentation by a speaker new to you, visit an organization you've been meaning to check out, try a new marketing tactic that's worked for someone else. If you're not happy with the results you're getting from always doing the same things, switch it up!

6. Brainstorm with others.
Do you have an advisory board or Board of Directors? How about a Mastermind Group of other business owners? If not, create your own, and commit to meeting regularly (for Mastermind Groups, I recommend meeting at least monthly). These types of groups are invaluable in providing objective feedback and ideas on growing and developing your business.

7. When are you at your marketing best?
Are you a morning or evening person? Schedule your project activities when you're most "on," administrative activities when things are more slow, and marketing/sales activities at all the in-between times. Set a specific time-period as 'office hours,' when you return phone calls and emails. Not sure how you spend your time? Keep track for a week, in 15 minute increments. While painful, it's eye opening in terms of energy level, time wasted and opportunities to improve. For example, I schedule all my 'cerebral' activities in the morning before 11 am and afternoon/early evening from 4-8 pm, as I've found that I have the highest levels of concentration and energy in those time periods.

8. Block out marketing time.
Whether it's one coffee meeting a week, an hour a week, or a 1/2 to full day or more per week, make the time to market. Take a class that will better help you, hire a marketing consultant to give you key words, activities, a structure and/or to keep you on track. Look at your current offerings and figure out what you can add, reuse or repackage in another form to further develop your business. If your business is seasonal, with a predictable busy time and slow time, implement promotional programs and activities far in advance of the slow period.

9. Have an "off-site."
Back in my 'corporate life' days, when the Chief Officers of my former employers wanted to take a step back and reassess where the company has been and determine future direction, they held an off-site. They devoted an afternoon, to a full day, to a weekend or week away, out of the office, in a strategic meeting to refocus their efforts. I conduct my own annual "off-site" around mid-year, spending a couple nights by myself in a hotel or B&B, and I always come back with fresh and new ideas for promoting my business.

10. Treat every day as if it's your Grand Opening.
What kind of energy and attitude are your bringing to your daily business? How differently would you treat incoming calls and emails, who would you contact, and how would you show appreciation to those who give or send you business, if you treated every day like your Grand Opening?


Contact Information

Contact Information:
Chris Vasiliadis, President
Signature Faces, Inc.
www.signaturefaces.com
781-750-8350

A big thanks to Chris for her wise words.


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