RE:INVENTION, a Chicago Marketing and PR firm - specializing in B2B marketing - HELPS COMPANIES MARKET THEIR PRODUCTS AND SERVICES TO WOMEN. Welcome to our blog. Explore our toolbox and learn how women-targeted marketing and PR can boost your sales and profits. Visit re:invention's corporate website at: www.reinventioninc.com.
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Saturday, May 13, 2006
This week's featured woman entrepreneur or executive is Carolyn Parks, Founder and President, Outstanding Women Speakers, Inc. (Burlington, Ontario, Canada), a global source for women who lead, motivate and entertain.
about Outstanding Women Speakers, Inc. Outstanding Women Speakers, Inc. is an international speaker's bureau, comprised of all women presenters. The company's services enable clients to choose the best female speaker, moderator or entertainer for their events. Outstanding Women Speakers' strength is evidenced by its diverse topic offerings and international base of professional women speakers. It is their mission is to become recognized as the foremost source for women speakers and entertainers in the marketplace. The company was founded in 2005 by President Carolyn Parks, M.B.A., an experienced event producer. She is best known for founding the Total Woman Show which currently takes place in three Ontario cities and for which she selects speakers.
Carolyn's Top 10 Tips
1. Decide what you believe in and then act on it Do not waffle on your beliefs! Outstanding women know who they are, what they stand for, and reflect this sense of purpose in their every word and deed.
2. Consistency is Key When you are consistent in your reliability, your quality of service and friendship, your interpersonal skills, you reassure those around you.
3. Collect Friends and Help The Friends you Collect It's nice and perhaps impressive when you make many new friends and contacts. But it's outstanding when you truly attempt to understand and assist those people on their own paths.
4. Be Bold Bold does not mean arrogant. Bold means that you do things with certainty and with purpose. Outstanding means going all the way PLUS a bit more.
5. Be Yourself Outstanding is not being afraid to stand out. Be authentic to who you are show everyone your best, most unique traits.
6. Laugh and Smile Outstanding women love their lives and love to show it.
7. Don't Act Like you are Above Others The outstanding woman knows she has an expertise or talent, but she knows that others have theirs too.
8. See Opportunities in Everything you Do The ordinary woman will swear in traffic jams. The outstanding woman will listen to a motivational tape or hand out her cards to other drivers. You get the point…
9. Embrace Continuous Improvement Outstanding women always think they could become more outstanding. As in, outstanding outstanding outstanding!
10. Be Very, Very Good at What you Do Very Good is actually not good enough. The outstanding woman will only be happy with an outstanding performance.
Carolyn's Favorite Marketing Tools
1. Her e-zine: Outstanding Insights 2. Google Ads 3. Linking, collaborating online