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Many appreciations to Scott Kiekbusch (A Fresh Design), Tony J. (CrashShop), Dan T. (Core12), Peter D., and Ann K. for their work sprucing up this BLOG. 4 good men & 1 great woman.

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Saturday, June 17, 2006


This week's featured woman entrepreneur or executive is Denise Wakeman, founding partner of The Blog Squad (Los Angeles, CA).

about the Blog Squad™
Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective. Between them they have 16 years of Internet know-how and write on 9 blogs. Patsi and Denise have co-authored "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog," "Confessions of a Reluctant Blogger" and "Secrets of Successful Ezines: A Guide to Writing and Publishing an Ezine that Gets Results." They know what works and what doesn't. You can read their popular blog at www.BuildaBetterBlog.com and get their free weekly ezine Savvy eBiz Tips at www.SavvyeBizTips.com. Denise, Blog Squad's founding partner, has more than 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing strategies to create awareness, build customer loyalty and increase the bottom line.


Denise's Top 10 Reasons Why You Need a Blog.


1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.

2. Having your own business blog gives you credibility and a forum where you can show your expertise.

3. Readers can comment directly onto your blog, thus creating interaction and interest.

4. No more waiting for your web designer to update your web site.

5. You can post to your blog yourself, about any issue, daily if you wish, and get it broadcast into the blogosphere instantly.

6. The search engines love blogs and will pick up your keywords easily, boosting your rankings, making it easier for people to find you on the web.

7. Customers are drawn to the personality behind the business. Human voices convey intimacy. (To read about this topic read The Cluetrain Manifesto. The first chapter is available free online.)

8. You can network and build up a community of like-minded readers. You blog, people comment. Others blog, you comment. Before you know it, more people have heard of you and your business because the buzz gets passed around.

9. You can test out new ideas and get instant feedback. Get your customers and prospects in on the act now and let them help you help them - invite them to talk back! Let them see how you develop your products and services and they can show you how to best to serve them.

10. You can use your blog side-bars to promote your products, your affiliates products, run blog ads, sell books, and any other product or services you have. You don't have to include this in the body or content of your article; therefore your posts - your writing - can remain content rich and free of promotional hype.

Email marketing and electronic newsletters are struggling because of over-crowded inboxes, spam problems and filters.

*On the average, 64.7% of the business e-mail you send is not even opened, let alone read. [source: Q3 2004 Email Trend Report, DoubleClick ]
*E-mail marketers are seeing their open-rates range from only "mid-20s to just over 50 %" [source: ClickZ.com]
*That means that you are losing at least 50% of your prospective buyers or readers. How much does that amount to in losses over the course of the next few years?
*AOL receives roughly 2 billion e-mail messages a day, of which about 75 percent are blocked and another 4 to 7 percent are sent to the bulk folder. [source: ClickZ.com]

Sit up and pay attention. The time to start blogging for your business is now.


Contact Information

Denise Wakeman
Founding Partner, The Blog Squad.
www.BuildaBetterBlog.com
www.FixMyBlog.com
888-800-6397
denise@nextlevelpartnership.com


A big thanks to Denise (and her partner Patsi) for her wise words.




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