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Saturday, August 12, 2006


This week's featured woman entrepreneur or executive is Dr. Ellen Weber (PhD), MITA International Brain Based Renewal Center (Rochester, NY).

about Dr. Ellen Weber (PhD) and MITA Renewal Center
MITA International Brain Based Renewal Center (www.mitaleadership.com) is a center with two brain based renewal arms. One arm helps business leaders to benefit themselves and others at work from brain based insights. The other helps faculty at university and secondary school to use hidden or unused parts of the brain for higher motivation and achievement for all students. MITA founder and fearless leader, Dr. Ellen Weber, is a well recognized author of several recent books for the higher education arm, and her business blog at www.brainbasedbusiness.com offers daily tips to help business people accomplish things never before accomplished by using parts of their brains never before used in business. Dr. Weber's MITA brain based method is used extensively in the US, South America, Asia, Mexico, Europe, and Canada, and her many published works on practical ways to get more from the human brain are translated into several languages.


Ellen's Top 10 Tips.


1. Remember to Market with the Brain in Mind - Yours and Your Client's.
Differences can work in your favor say between men and women. Believe it or not, the brain holds extravagant illustrations now to show gender differences - biologically and physiologically. For instance, if a man and a woman are asked to solve the same problem. different parts of their brains will light up as they find a working solution. Do you see the implications here for valuing differences and respecting diverse offerings at the board table? You'd be surprised to see how people agree with what the brain shows them and each time we welcome differences we grow new capacities to benefit from people who differ. Do you see new inroads of access here for gifted people who still stand on business fringes?

2. Use Brain Based Business Practices to Build On Your Mistakes.
The brain works best when we simply build on past mistakes. For that reason, at the MITA center we have an expression: "We don't do guilt." Instead, look at your mistakes as stepping stones to improve a product or process and you will begin to reinforce success in your brain. Sure. it's usually a good idea to apologize whenever we take a nose dive, but then move on quickly. When you move forward with a positive target in sight, the brain produces a chemical hormone, serotonin to help you learn and achieve your goal. Moan over mistakes and you are helping the brain to produce cortisol, a stress hormone that shuts you down, stops your progress, and lowers your immune system.

3. Challenge Traditions and at the Same Time Respect Traditionalists.
We learn from the pros, observe them, seek them out as mentors and partners. That's good for the brain and good for business. It's also good to learn brain based approaches to challenge pros who become complacent or arrogant. To encourage people's evolution forward, is to help them to reflect on opposite views in ways that show added value that comes from alternative possibilities. It's a bit like riding the bus and pushing it at the same time - and the brain is equipped for both in ways that amaze people we work alongside.

4. Lead with Your Strengths and Offer Possibilities for Problems,
The human brain is wired for unique challenges - the kind that bring solutions to the most stubborn problems. Believe it or not, you can actually create new neuron pathways in your brain to new solutions that will often escape those who emphasize problems only and neglect to run after solutions. Invite workers to nab solutions - or even partial responses - to any problem they present to you. That not only draws gifted people into your business vision, it also adds deep personal satisfaction for the work. Within days human brains will rewire themselves for ideas, insights and possibilities that motivate others to use their brains to create and articulate answers that raise the bottom line.

5. If You Haven't Been Told "No," Take the Risk and Try.
The brain-based way is to rarely wait for official blessings to try new things. Stay prudent, of course, but avoid "Nay Sayers" who see their role to simply say, "No." To change you have to access your working memory - which takes huge energy and lots of willpower until you get used to "living outside the box." After a few genuine risks, your brain will hunger for the "aha" moments that pump adrenalin and give you a life-changing high! It starts simply with taking a risk and that one action will retrain your brain to rewire for the kind of risks that many millionaires take daily. OK - don't take action if you sense a 40 percent chance of being right. But neither should you wait until you are 100 percent sure. By then it's almost always too late.

6. Look Past Assumptions and Meet with People at the Top.
Assumptions such as "If it ain't broke, don't fix it, are simply slogans of complacency, arrogance or fear. Refuse to develop a mindset that assumes today's realities will contain tomorrow's best fixes. in tidy, linear, or predictable ways. Instead, why not create innovative solutions to solve stubborn problems that stay hidden to people who buy into assumptions. Now that you have prepared your mind. it's time to take a risk to meet with people at the top to market your innovative responses. Come in with a few facts about how their brains really work and watch their attention spike at the news!

7. Use Hidden or Unused Parts of the Brain for Business Decisions.
Go with your gut and you'll use more of your intrapersonal intelligence. That's only one of your eight intelligences - the other seven can also take your business to new peaks. For example, take a mentor to lunch and you tap into interpersonal intelligence. Play your favorite music while you work and you'll take advantage of musical intelligence. Walk through a park with a big question in mind and you'll unleash your naturalistic and kinesthetic smarts. Design a new web page without words and watch brilliant new images emerge from your spatial intelligence. Start a newsletter and linguistic intelligence kicks in to help you communicate new gems. Organize your day and sequence any high priority events and logical-mathematical intelligences come into play. Each time you use one new intelligence you also grow
dendrite brain cells for its growth. If you add just one or two extra smarts a week to your workplace, you'll also increase the collective IQ for the work proportionately, and the process energizes people around you.

8. Build Curiosity Through Two-Footed Questions.
Use two-footed questions that link your business plans to people's interests. One foot relates to your business offering. and one foot relates to a client's interests. If you run an engineering firm, ask: "How could a water based cooling system save you almost half the cost of air conditioning in two years?" If you own a media firm, ask: "What do you do differently from all that we already run at this media center?" Curiosity is the human brain's fuel for excellence and it draws out strengths from people in ways that surprise most of us. That's because the brain is wired to capitalize on mental acumen for business growth when curiosity enters the mix.

9. Create New Neuron Pathways Through a Ripple Effect.
The ripple effect in any workplace creates enthusiasm, optimism, and passion for a cause. People rarely capitalize on the power of one to start a ripple effect - and yet the brain equips us for just that. I'm talking about the opposite to negativity, cynicism or pessimism. Just as to whine or blame engenders similar behaviors among others at work. so does a positive approach to problem solving overpower the grim litany of those who claim to be "realists." Einstein and other geniuses claimed to enjoy the unrealistic aspirations of an optimist daily, and that triggered their brains in directions of success. Start by modeling one positive behavior and stay with that until you see it take root and build new neuron pathways in a person beyond yourself. As soon as one other person jumps in you have already doubled the ripple effect. Do the math and you'll see how to start a new neuron pathway blitz at your firm.

10. Laugh...Especially at Yourself and Go with Your Gut Humor.
Humor helps just about everything! Humor is good for business because it release enzymes into the brain and opens new spaces for learning, giving and for enjoying what you do. It's also good for expansion, because people gravitate to humorous people, and research shows they like to do business with people who can laugh at themselves. Those who laugh (especially at themselves) tend to succeed more. New research links humor to health, happiness and healing. I use humor when speaking to leaders in many countries and am often amazed at how laughter relaxes people and prepares them to risk new ideas. Whether it's medical professions we worked with in Ireland this summer. or Government leaders we addressed in China and South America, people do better work when they laugh!


Contact Information

Dr. Ellen Weber (PhD)
CEO - MITA International Brain Based Center
PO Box 347, Pittsford, NY 14534
Phone 585-421-3656
Website: www.mitaleadership.com
Daily tips at Ellen's blog: www.BrainBasedBusiness.com


A big thanks to Ellen for her wise words.




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