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Saturday, July 01, 2006


This week's featured woman entrepreneur or executive is Eva Rosenberg, CEO of TaxAnxiety Inc. (Northridge, CA).

about TaxAnxiety, Inc.
TaxAnxiety Inc. teaches businesses and tax professionals to succeed via live, online courses, newsletters, and workshops. The IRS Exam Review course trains tax professionals to pass IRS's rigorous license examination. And TaxMama's Tax BootCamp teaches businesses to cut their taxes, cut their operating costs, enhance family quality of life - and to build a wealthy, tax-free or tax-deferred retirement. Eva Rosenberg and TaxMama are regularly quoted in publications like the Wall Street Journal, US News & World Report, USA Today and more. You can hear Eva on the radio on CNN, Jim Blasingame's Small Business Advocate show, Brent Clanton, and more. Entrepreneur Magazine named Eva's latest book, Small Business Taxes Made Easy, one of the top tax books of 2005. And LIFE Magazine recently selected TaxMama.com as their Editor's Choice. With over 14,000 pages of free tax advice and information on TaxMama.com, and the new sister site TaxTwist.com, you can see why.


Eva's Top 10 Tips.


Running a business or a department is so complex, with so many people and government agencies pulling on you from all directions. With all the endless reports, it's amazing that anyone is actually able to get work done, to produce a product or finish a project. Yet, we do, don't we? And we do it well.

In a workshop I once conducted for executive women, the universal complaint was that their days were so full of interruptions, that these women just couldn't get their own work done. By the end of the workshop, we'd come to realize that the interruptions are the job. So, to reduce those interruptions, and to make your life less taxing, here are some guidelines.

1. Know what you want. Whether it's in life or business, have a goal. Have you ever seen people who seem to always get what they want? It's because, when the opportunity presents itself, they know what to ask for - and don't hesitate to ask.

2. Have a plan. If you can outline the steps to take to reach your goal, you'll actually take those steps. And it feels so good to cross off each step as you go along.

3. Care. Care about the people who work for you, with you, supply you and pay you. When you treat people well; when you listen to them; when you make each person feel they have 100% of your attention when it matters - you'll have earned a powerful loyalty.

4. Know things. Learn the things you need to know to reach your goals so you never have to rely on others. That way, in a pinch, or on deadline, you can step in to do the task, or you can quickly train someone to do it.

5. Delegate. Once you know the things you must know to run your business or project, hire the right people to those things you prefer not to do. If you have any doubts before hiring them - keep looking.

6. Market yourself with finesse - not aggressiveness. Regardless of what you do, you're always selling - whether it's yourself, your company, your product, your services, or even your ideas or passions. Don't be overly modest. Just learn to express your ideas or pitches as briefly and effectively as possible.

7. Go to the top. Start with the president, CEO, or the person with the decision-making authority, at the company you want to pitch. To get past their executive assistants, just tell the assistant what you want to accomplish. Make the assistants your ally - they not only have the ear of the top boss - but also influence all the executives' assistants. Let the boss and his/her aide introduce you to their operations executives or managers.

8. Don't waste your advertising budget on big ticket, splashy ads unless you have unlimited funds. Those are good for the moment only. Use your budget and your customers- word-of-mouth to establish a constant, visible presence.

9. Keep great records and comply with all government requirements - all levels. Not only will this make audits easier, and give you information to keep your costs under control, good records reduce your taxes,

10. Have no competitors. Everyone in your industry does something just a little differently. So when someone else is a better choice for your customer or client - refer them. In fact, make the introduction. You'll generate good will all around.


Contact Information

Eva Rosenberg
CEO of TaxAnxiety Inc. and Publisher of TaxMama.com
Web: www.TaxTwists.com and www.TaxMama.com
taxwriter@gmail.com


A big thanks to Eva for her wise words.




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