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Monday, July 07, 2008



This week's featured woman entrepreneur or executive is Jen Groover, CEO and president of Jen Groover Productions LLC, Butler Bag LLC and Jenuine Concepts LLC.

About Jen Groover:

Tagged by Success Magazine as a "One Woman Brand" and a leading "Serial Entrepreneur" by Entrepreneur Magazine, Jen Groover masterminded and built her own companies and has assisted in the launch of more than 50 other companies.

Jen's most notable triumph to date is the creation and success of the Butler Bag company, which due to her business strategy and concept has become a multi-million dollar company in under two years - and without the use of any paid advertising. Butler Bag's success has spawned a recent licensing deal with industry leader The Accessory Network Group and the launching of a much anticipated line on QVC this summer.

Jen has also recently signed a major licensing deal with the brand management company, Earthbound, which will allow the Jen Groover brand to fully emerge at major retailers thereby introducing to the world her breadth of products ranging from children's development-based toys and games to apparel and household products.

Jen's personal and business mantras "Have more fear of regret than failure" and "What if...? Why not...?"will be furthered in the near future with the release of her interactive Web site Launcher's Cafe. Coupling the incredible capabilities of social networking with an innovative approach to teaching, Launcher's Cafe will be a beneficial addition to the way entrepreneurs and launchers learn, share information, do business and accelerate business growth.

Jen's Top 10 Tips

1. Ignore the naysayers. When someone challenges your ideas, respond back with wondering "what if...?" and "why not...?" Historically, the best ideas are always challenged and doubted from the beginning.

2. Have more "fear of regret" than you have "fear of failure." In school, we get conditioned to fear those red marks. We see them as a sign of failure and we are conditioned to fear failure but the feeling of regret is often a worse emotion than diving in an trying something. When you're risking, you're giving it your all, which should give you a great sense of pride. Plus, even if you fail, you're gaining wisdom. Your goal should always be to focus on learning and figuring out how to be a better navigator towards success.

3. Discomfort brings growth. We innately try to stay in our 'comfort zone' but growth and forward progression happen outside of that zone. Challenge yourself to do things you may feel uncomfortable doing - this is when you truly grow and evolve.

4. Do not judge, be inspired. Try not to be so quick to judge everyone and everything - this closes off your ability to see opportunity. Instead, condition yourself to be inspired by the unusual, different, contrarian. If you keep a creative, open mind, many opportunities will come to you.

5. Seek wisdom over knowledge. People become paralyzed by new dreams because they don't have enough text book knowledge. But some of the most successful people have not even finished high school or college. You truly gain your needed wisdom by doing. So don't keep saying 'one more course and I'll be ready to go.' Dive in. Get your hands dirty.

6. Stop complaining and start doing. This rule applies to everyone in a company from CEOs to employees. Always focus on solutions.

7. You're entitled to nothing until you earn it. Many people walk around with a false sense of entitlement. Remember: You're not entitled to it until you've rolled up your sleeves, put in the hard work and earned it.

8. Don't fear a lack of work/life balance. Let your personal life inspire and re-energize your professional life and vise versa. Compartmentalizing them can often create more stress and sense of failure.

9. Collaboration is crucial to success. So often business ventures fail not for lack of a good idea or concept, but because an individual is trying to do everything herself. Collaboration allows you to diversify, expand and grow more quickly.

10. Failures are an opportunity to learn and grow. Failures happen - it's inevitable. Instead of getting hung up on them or bogged down by them, evaluate the circumstances and then learn and grow from them. This healthy outlook on failing allows you to move on and evolve.

Big thanks to Jen Groover for her words of wisdom! Are you inspired by Jen's 10 Tips? Leave a kind comment about what you think.

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