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Tuesday, August 19, 2008



This week's featured woman entrepreneur or executive is Lisa Nirell, Chief Energy Officer of EnergizeGrowth™ LLC (Sunriver, OR).


about Lisa and EnergizeGrowth™ LLC
Lisa and her team work with services leaders who want to eventually exit or sell their company, but lack a steady stream of profitable clients. Through her research, 24 years of experience, strategy workshops, and highly interactive learning programs, Lisa helped clients secure $84M in new business within just three years. Lisa was the first global account manager in Siebel Systems' (now Oracle's) history to lead, design and implement a formal account strategy for Microsoft Corporation. Within two years, revenues grew from $2M to $11M. Her clients walk away with new ways to grow and eventually exit their business wealthier and healthier.

Lisa has designed dozens of multimedia programs around the results of a one-year study of high performing business owners, and from exclusive interviews with leaders such as Dr. Stephen Covey and Marshall Goldsmith. One of her greatest publishing adventures was contributing to Guy Kawasaki's hottest new book, "The Art of the Start." She authored the upcoming book, "EnergizeGrowth™ NOW: The Marketing Guide to A Wealthy Company and a Healthy Life." In addition, she is an award winning business columnist for several magazines--including The San Diego Transcript, Vistage (formerly TEC International), AFSMI's SBusiness Journal, Women in Technology, and Renaissance Executive Forums. Today Lisa helps entrepreneurial companies implement her acclaimed EnergizeGrowth™ LLC marketing and planning programs. She is also a licensed Action Plan Marketing consultant and a member of the Million Dollar Consulting College with Alan Weiss. Lisa's community and mentors keep her sane and energized. She is actively involved in the Institute for Management Consultants, The Bend Chamber of Commerce, and Central OR Builders Association. A portion of the EnergizeGrowth™ LLC revenues support Room To Read, The Deschutes Basin Land Trust, and The Central OR Humane Society.

Lisa's Top 10 Tips.

1. Keep your mindset 'in check.' What limiting beliefs do you have about your talents and skills that stop you? Find a way to catch yourself and manage that situation when it arises.

2. Develop select sets of relationships with executives in companies that you admire. Make yourself visible. Ask if you can interview their top executive and then publish your results. This will increase your visibility.

3. Write a growth plan for your business. Most entrepreneurs keep their marketing and growth plans in their heads. They get easily distracted. In turn, results may never happen - or if they do, they take much longer to attain.

4. Celebrate small successes. Put away your inner critic who wants you to do things perfectly. As I say to my clients, "Perfect is the enemy of done."

5. Repeat after me: "I am in the marketing business." Change your perspective about marketing being something you do when you need clients. Everything you say, do and wear reflects your company's brand. Embrace marketing and demand generation as an integral piece of what you do.

6. Build a supportive environment. Who do you spend time with? Are they lifelong learners? Do they have fun in their business? Are they profitable? DO they genuinely care about your success? Are they emotionally wealthy? Your success is a direct result of the expectations of your peers.

7. Upgrade your skills. Are your communication skills weak? Are you struggling to manage your cash flow? Go find an expert to help you grow in these areas.

8. Know where you're going. Write down (or create a vision board) of the business and life you want to attain. Include images of the experiences you envision. Put it prominently in your work space. Tell all of your allies and partners.

9. Strategize your actions. It's one thing to envision what you want your business to look like in three years. It's as equally important to have a written action plan for how you are going to get there. Pick just one or two strategies and write a plan. Stick to it. (I write about this in my upcoming book, "EnergizeGrowth™ NOW: The Marketing Guide to A Wealthy Company and a Healthy Life.")

10. Stay on the FUN channel. Allocate at least one to two hours for fun into your day. Find time to exercise, garden, dance, watch a comedy, sing or whatever make you feel lighter. Life is too short.

Contact Information

Lisa Nirell
Chief Energy Officer (CEO) of EnergizeGrowth™ LLC.
Web: http://energizegrowth.com/
Email: lisa@energizegrowth.com
541.593.8787

Many appreciations to Lisa for her wise words!



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